TAAT Review: Maybe We’ve Been Going About Combating Nicotine Addiction the Wrong Way

Nicotine addiction is a major issue today. Millions of people across the world are addicted to nicotine. According to the Nicotine Addiction Center, in the U.S. alone, that figure is around 50 million. There are numerous products designed to help people break their nicotine dependence. These products include nicotine patches, nicotine gums, nicotine inhalers, nicotine lozenges, nicotine nasal sprays, and more. While all these products are effective, there is a brand new alternative cigarette brand that may be the number one way to quit cigarettes.

TAAT is a hemp-based cigarette brand that was launched in December 2020. This zero-nicotine, zero-tobacco cigarette brand is on a mission to transform the alternative cigarette market. While other hemp-based cigarettes taste just like joints, TAAT tastes like cigarettes. The company describes the filler used in its cigarettes as Beyond Tobacco. 

The CEO of TAAT Setti Coscarella has revealed that the company was inspired by Beyond Meat. To make their unique alternative cigarettes, the TAAT team sources hemp buds grown in the US. These buds are combined with water and secret ingredients and processed using a patent-pending proprietary technique. The result is a cigarette filler that captures the taste and aroma of cigarettes with impressive accuracy. TAAT cigarettes do not just taste like cigarettes but have the same slow, consistent burn like cigarettes.

TAAT looks just like regular cigarettes. Each stick comes with FSC branded paper and has a filter like tobacco cigarettes. They also come in a flip-top pack.

The TAAT team infuses each stick of its alternative cigarettes with 25mg of CBD. So, when you use TAAT, you’re not just puffing on hemp, but you’re giving your body a generous dosage of this powerful cannabinoid.

TAAT seems like the perfect product for people who want to break their addiction to nicotine. However, the company isn’t focusing on people who want to quit nicotine. 

“Beyond Meat isn’t made of vegetarians. They put it in the meat aisle. It’s made for people who would otherwise eat meat, and I view Beyond Tobacco in the same way,” Coscarella told Forbes. “We’ve made a product that I feel would be appealing to people who smoke, and that’s why we put it in convenience stores, to give them an experience that would resemble that of a cigarette.”

TAATs are available in three flavors namely TAAT Original, TAAT Smooth, and TAAT Menthol. TAAT Original has a bold tobacco flavor like Marlboro Red or Winston. TAAT Smooth has a mild tobacco flavor like Marlboro Gold or Pall Mall Blue. TAAT Menthol has a rich minty flavor like Newport or KOOL. If you have ever longed for KOOL nicotine free smokes, check out TAAT Menthol. 

TAATs are legal in every part of the country where hemp products are legal. Each stick of TAAT contains 0.2% of THC. 

A pack of TAAT (with 20 sticks) costs only $6.99 and a carton of TAAT (with 10 packs) costs $59.99 at the company’s official online store. You can find TAAT at many convenience stores and smoke shops across the country. 

To learn more about TAAT, head over to trytaat.com.

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